Corporate Profile

Corporate Profile

Rapid market changes, increased competition and the ever-increasing complexity of technology are redefining the role of the traditional sales representative. Innovation and creativity are essential, along with technical expertise and the ability to work as a team player with principals. As a service organization, AMASCO offers additional sales and marketing support to its principals and customers through:

AMASCO specializes in providing sales representation for companies that manufacture optical test and measurement equipment, AC/DC power related products, and OEM components for the commercial, industrial, and military electronics markets. Our goal is to offer the highest level of expertise, products, solutions and services to our customers. We represent companies that have high quality products; these products fall into three general product categories:

· Optical Test & Measurement and Components: This group is comprised of optical testing equipment and fiber optic components. Our optical testing equipment includes highly accurate optical spectrum analyzers, automated optical component testing systems, OTDR’s, light polarization meters, and handheld optical power meters. This group also includes fiber optic assembly equipment such as fiber fusion splicers and automatic alignment and bonding systems for components and subsystems. The components include electro/optical modules, attenuators, switches, transmitters, receivers, light sources, connectors, and cabling.

· Power and Electrical Test & Measurement: This group includes AC/DC power sources, electronic loads, electrical safety testing equipment, power analyzers, relay testers, circuit breaker testers, transformer testers, AC line conditioners, surge suppressors, calibration standards and equipment, and power quality monitors.

· OEM and Embedded Components: This group is comprised of system components such as embedded modems (Wireless, Bluetooth, ZigBee, GSM/CDMA Cellular, Ethernet, and Dial-up), precision timing and location, fiber optic components, packaged system products, and our optical components.

AMASCO excels in selling specialized products to the high technology community by providing cost effective, well-managed solutions. Each of our sales engineers is technically skilled and field linked by laptop computer for sales demonstrations and territory management. An aggressive, professional approach to selling is used by emphasizing our complimentary product mix strategy and three fundamental sales principles:

· Knowledge of our customers - Engineers, buyers, products manufactured, purchasing history, and financial conditions are maintained in our computerized database.

· Understanding of our products - Product offerings are attuned to industry and market changes. Our customers benefit from equipment demonstrations, in-house product review sessions and ongoing training.

· Knowledge of the competition - Strengths and weaknesses in their products and sales strategies are maintained through an up-to-date library on competitive products. The implementation of this selling approach, along with a balance of synergistic products, is a key factor in our success in all markets.

· Technical Seminars and Local Trade Show Support

· Telemarketing Program and Key Account Programs

· Monthly Sales Forecast

· Mailings to our Customer Base

· Product Specialists for each Principal

· Computerized Database of more than 10,000 Companies and 30,000 Contacts

We have witnessed extensive changes in the form and structure of our local technology-based businesses in the past few years. Larger players in these markets have been acquiring smaller businesses and in some cases are shifting market focus. We anticipate, by the very nature of the industry we serve, that changes will continue to occur. AMASCO has discovered dozens of new and emerging technology companies that are taking advantage of niche markets in areas such as educational software, artificial intelligence, biomedical products, biotechnology, transportation, telecommunications, and environmental issues. We continue to keep pace with these changes, to grow with them, and to maintain our optimism.

In our endeavor to be the best, we promote our principals with integrity and professionalism, offering a targeted sales strategy and marketing support. Our talented and experienced people, located in Northern & Southern California and the Pacific Northwest, provide exceptional depth and strength in covering the territory for your products. With more than 30 years of proven accomplishment, AMASCO can provide the marketing strategy and sales experience to reach customers, build product awareness, and increase demand for your products.